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What Do Auto Industry CEOs Drive? A Look at Their Favorite Cars

When it comes to leading the automotive world, the choices of CEOs often reflect their companies’ values and innovations. Here’s a glimpse into the personal vehicle preferences of some top automotive executives:


Mary Barra – CEO, General Motors

Mary Barra, the first female CEO of a major global automaker, is known for her commitment to electric vehicles. She currently drives a Chevrolet Bolt EV, emphasizing her belief in the future of electric mobility. (motor1.com, autojosh.com)

Interesting Fact: The Chevrolet Bolt EV offers an EPA-estimated range of 259 miles on a full charge, making it a practical choice for daily commuting.


Jim Farley Jr. – CEO, Ford Motor Company

Jim Farley combines his passion for cars with his leadership role. He enjoys driving a 1973 Ford Bronco, reflecting his appreciation for classic vehicles. (the-sun.com)

Interesting Fact: The Ford Bronco, reintroduced in recent years, has a storied history as a rugged off-road vehicle, first launched in 1965.


Bob Broderdorf – CEO, Jeep

Bob Broderdorf, leading the Jeep brand, has a deep connection with off-road vehicles. While specific details about his personal vehicle preference are limited, it’s likely he favors models like the Jeep Wrangler, known for their off-road capabilities.

Interesting Fact: The Jeep Wrangler has been a symbol of adventure since its inception, with its design tracing back to the World War II-era Willys MB.


Randy Parker – CEO, Hyundai Motor North America

Randy Parker, at the helm of Hyundai’s North American operations, is steering the company towards electrification. While his personal vehicle choice isn’t publicly documented, Hyundai’s flagship electric vehicle, the Ioniq 5, represents the brand’s innovative direction.

Interesting Fact: The Hyundai Ioniq 5, with its 800V charging capability, can charge from 10% to 80% in just 18 minutes under optimal conditions.


Tetsuo “Ted” Ogawa – CEO, Toyota Motor North Americ

Tetsuo “Ted” Ogawa oversees Toyota’s operations in North America, emphasizing reliability and innovation. While Toyota’s pioneering work in hybrid technology is showcased in the Prius, Ted currently drives the Toyota Tundra TRD Pro.

Interesting Fact: The Toyota Prius, introduced in 1997, was the world’s first mass-produced hybrid car, setting the stage for widespread adoption of hybrid technology.


SeungKyu Yoon – CEO, Kia America

SeungKyu Yoon leads the Kia American division, focusing on design and technology. While his personal vehicle choice isn’t publicly available, Kia’s EV6 represents the brand’s push into electric mobility.

Interesting Fact: The Kia EV6, built on the E-GMP platform, offers a range of up to 310 miles and supports ultra-fast charging, adding 210 miles in just 18 minutes.


Final Thoughts

The vehicle choices of these automotive leaders often mirror their companies’ strategic directions, highlighting a shared commitment to innovation, sustainability, and performance.